| Uplifts |
| # of promo weeks |
|
|
|
| Free volume % sold/given |
|
|
|
| |
|
Uplift in % |
Uplift in volume () |
| Index A : Avg during / avg before |
Sub-range |
% |
|
| |
Brand |
% |
|
| |
| Index B : Avg after / avg before |
Sub-range |
% |
|
| |
Brand |
% |
|
|
|
| Context |
| |
ATL
(TV, Radio, PR...)
|
|
BTL
(Tasting, In-store couponing, distribution gain...)
|
|
| |
Nb of displays
(Salesforce performance)
|
|
|